Rock County, Minnesota

Income Data

-7% vs. Minnesota average
$70,698
Median Household Income
$38,201
Per Capita Income

At a Glance

Median Household Income
$70,698
-7% vs. state avg
Per Capita Income
$38,201
-3% vs. national
Income-to-Housing Ratio
35.1%
income as % of home value
Rank in Minnesota
#52 / 87
by median household income

How Rock County Compares

Rock County$70,698
Minnesota Average$75,757
National Median$74,755

Detailed Income Statistics

$70,698
Median Household Income
$38,201
Per Capita Income
$201,600
Median Home Value
35.1%
Income-to-Housing Ratio

Data Story

About Household Income in Rock County, Minnesota

Rock County slightly below national median

Rock County's median household income of $70,698 trails the national median of $74,755 by about 5.4%. While below the U.S. average, the county remains competitive with many rural and agricultural regions.

Lower-earning Minnesota county

At $70,698, Rock County falls below Minnesota's state average of $75,757, ranking in the lower-middle tier of the state's counties. The per capita income of $38,201 also sits slightly below the state average of $39,335.

Mid-range among southwestern peers

Rock County's $70,698 sits between Renville ($69,086) and Roseau ($73,611), making it a middle performer in its regional cohort. The county earns less than Rice County ($82,792) but maintains steady household income.

Excellent housing affordability

Rock County's 12.7% rent-to-income ratio is among the lowest measured, providing significant relief on housing costs compared to national norms. The median home value of $201,600 remains reasonable given the county's income levels.

Invest the savings from affordability

Rock County's exceptional housing affordability (12.7% of income) means residents have more discretionary income than their counterparts elsewhere. Direct those savings into index funds, bonds, or retirement accounts to build long-term financial security.

Frequently Asked Questions

What is the median household income in Rock County, Minnesota?
The median household income in Rock County, Minnesota is $70,698, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. This represents the midpoint of all household incomes in the county.
How much do people earn in Rock County?
The per capita income in Rock County is $38,201, which represents the average income per person across the entire county population. The median household income — which accounts for all earners in a household — is $70,698.
How does Rock County compare to the Minnesota average?
Rock County's median household income of $70,698 is lower than the Minnesota state average of $75,757. The per capita income is $38,201, compared to the state average of $39,335.
What is the per capita income in Rock County, Minnesota?
The per capita income in Rock County, Minnesota is $38,201, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. Per capita income is calculated by dividing total personal income by total population, providing an average income figure per resident.
Is Rock County a low-income area in Minnesota?
Rock County's median household income of $70,698 is below the Minnesota average of $75,757. The per capita income of $38,201 is also lower than the state average of $39,335. Lower incomes can reflect the local economic base, rural vs. urban location, and employment opportunities available in the area.
How does Rock County rank for income in Minnesota?
Rock County ranks #52 out of 87 counties in Minnesota by median household income (1 = highest). With a median household income of $70,698 and per capita income of $38,201, it falls in the middle third of counties statewide.

Income Comparison Calculator

See how your household income compares in Rock County

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Your income is above the Rock County median

County median: $70,698 per year

vs. County Median

+0%

vs. State Average

-7%

vs. National Median

-5%

vs. Rock County MedianAbout equal
vs. Minnesota Average7% below
vs. National Median5% below

Income Adequacy

Monthly income covers median rent7.9x

Your monthly income ($5,892) vs. median rent ($745/mo). A ratio of 3.3x or higher means rent is under 30% of income.

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Data: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.