Wood County, Wisconsin

Income Data

-7% vs. Wisconsin average
$66,417
Median Household Income
$37,954
Per Capita Income

At a Glance

Median Household Income
$66,417
-7% vs. state avg
Per Capita Income
$37,954
-4% vs. national
Income-to-Housing Ratio
39.5%
income as % of home value
Rank in Wisconsin
#48 / 72
by median household income

How Wood County Compares

Wood County$66,417
Wisconsin Average$71,715
National Median$74,755

Detailed Income Statistics

$66,417
Median Household Income
$37,954
Per Capita Income
$168,100
Median Home Value
39.5%
Income-to-Housing Ratio

Data Story

About Household Income in Wood County, Wisconsin

Wood County earns below national median

Wood County's median household income of $66,417 lags the national median of $74,755 by roughly $8,338. This places the county in the lower-middle tier nationally, with below-average household earnings compared to most U.S. counties.

Below average for Wisconsin

Wood County ranks in the lower tier of Wisconsin counties, with its $66,417 median income trailing the state average of $71,715 by about $5,298. Per capita income of $37,954 also falls short of Wisconsin's $38,794 state average, indicating economic headwinds.

Lower income in central Wisconsin

Wood County's $66,417 median household income ranks among the lowest in its region, exceeding only Washburn ($61,270) while trailing Waushara ($64,968), Waupaca ($71,189), and Winnebago ($72,873). This reflects Wood's reliance on traditional industries and smaller job market.

Affordable housing eases budget pressure

Wood County's rent-to-income ratio of 15.0% is manageable, and the median home value of $168,100 is the most affordable in its peer group. This housing affordability provides meaningful relief for households with below-average earnings.

Smart savings strategies for Wood County

Lower incomes require strategic financial planning and cost discipline. Prioritize building an emergency fund, explore employer benefits, and investigate workforce training programs that could increase earning potential and financial security over time.

Frequently Asked Questions

What is the median household income in Wood County, Wisconsin?
The median household income in Wood County, Wisconsin is $66,417, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. This represents the midpoint of all household incomes in the county.
How much do people earn in Wood County?
The per capita income in Wood County is $37,954, which represents the average income per person across the entire county population. The median household income — which accounts for all earners in a household — is $66,417.
How does Wood County compare to the Wisconsin average?
Wood County's median household income of $66,417 is lower than the Wisconsin state average of $71,715. The per capita income is $37,954, compared to the state average of $38,794.
What is the per capita income in Wood County, Wisconsin?
The per capita income in Wood County, Wisconsin is $37,954, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. Per capita income is calculated by dividing total personal income by total population, providing an average income figure per resident.
Is Wood County a low-income area in Wisconsin?
Wood County's median household income of $66,417 is below the Wisconsin average of $71,715. The per capita income of $37,954 is also lower than the state average of $38,794. Lower incomes can reflect the local economic base, rural vs. urban location, and employment opportunities available in the area.
How does Wood County rank for income in Wisconsin?
Wood County ranks #48 out of 72 counties in Wisconsin by median household income (1 = highest). With a median household income of $66,417 and per capita income of $37,954, it falls in the middle third of counties statewide.

Income Comparison Calculator

See how your household income compares in Wood County

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Your income is above the Wood County median

County median: $66,417 per year

vs. County Median

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vs. State Average

-7%

vs. National Median

-11%

vs. Wood County MedianAbout equal
vs. Wisconsin Average7% below
vs. National Median11% below

Income Adequacy

Monthly income covers median rent6.7x

Your monthly income ($5,535) vs. median rent ($831/mo). A ratio of 3.3x or higher means rent is under 30% of income.

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Data: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.