IncomeBy County

Shawano County, Wisconsin

Income Data

U.S. Census Bureau ACS
-7% vs. Wisconsin average
$67,032
Median Household Income
$36,172
Per Capita Income

At a Glance

Median Household Income
$67,032
-7% vs. state avg
Per Capita Income
$36,172
-8% vs. national
Income-to-Housing Ratio
37.4%
income as % of home value
Rank in Wisconsin
#46 / 72
by median household income

Economic Indicators

Unemployment Rate
N/A
Labor Force Participation
N/A

How Shawano County Compares

Shawano County$67,032
Wisconsin Average$71,715
National Median$74,755

Detailed Income Statistics

$67,032
Median Household Income
$36,172
Per Capita Income
$179,100
Median Home Value
37.4%
Income-to-Housing Ratio

Income Advisory: Shawano County

Income Verdict

Shawano County has a median household income of $67,032 and per capita income of $36,172 — a gap of $30,860, suggesting a typical mix of dual-income and single-earner households.

Housing Affordability

With median gross rent at $777/month and a median household income of $67,032, rent consumes approximately 13.9% of monthly income — well within affordable thresholds.

Economic Context

A median household income of $67,032 suggests moderate-to-strong purchasing power, generally sufficient to cover essentials with room for discretionary spending in most markets. Per capita income of $36,172 is in line with national norms for individual earners.

Neighbor Context

Shawano County earns approximately 6.5% below the Wisconsin state median household income of $71,715.

Data Story

About Household Income in Shawano County, Wisconsin

Shawano income lags national mark

Shawano County's median household income of $67,032 trails the national median of $74,755 by $7,723, or 10%. This gap reflects Wisconsin's rural character, though Shawano performs better than many Midwest agricultural counties.

Slightly below Wisconsin average

Shawano ranks near the middle of Wisconsin counties with income $4,683 below the state average of $71,715. This positions Shawano in Wisconsin's solid middle tier for household earnings.

Mid-range among regional peers

Shawano's $67,032 income sits between Vilas County ($67,132) to the north and Outagamie County's higher earnings. Vernon County ($69,556) outearns Shawano, while Taylor County ($63,142) falls below, placing Shawano in the regional income middle.

Housing costs remain manageable

With a rent-to-income ratio of 13.9%, Shawano renters enjoy favorable housing affordability compared to national trends. Median home values of $179,100 make homeownership attainable for many households earning near the county median.

Steady income, strategic investing

Shawano's $67,032 median provides a solid foundation for wealth-building when paired with disciplined investing. Starting with index funds, employer 401(k) matches, and tax-advantaged savings accounts can help households reach long-term financial goals.

Frequently Asked Questions

What is the median household income in Shawano County, Wisconsin?
The median household income in Shawano County, Wisconsin is $67,032, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. This represents the midpoint of all household incomes in the county.
How much do people earn in Shawano County?
The per capita income in Shawano County is $36,172, which represents the average income per person across the entire county population. The median household income — which accounts for all earners in a household — is $67,032.
How does Shawano County compare to the Wisconsin average?
Shawano County's median household income of $67,032 is lower than the Wisconsin state average of $71,715. The per capita income is $36,172, compared to the state average of $38,794.
What is the per capita income in Shawano County, Wisconsin?
The per capita income in Shawano County, Wisconsin is $36,172, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. Per capita income is calculated by dividing total personal income by total population, providing an average income figure per resident.
Is Shawano County a low-income area in Wisconsin?
Shawano County's median household income of $67,032 is below the Wisconsin average of $71,715. The per capita income of $36,172 is also lower than the state average of $38,794. Lower incomes can reflect the local economic base, rural vs. urban location, and employment opportunities available in the area.
How does Shawano County rank for income in Wisconsin?
Shawano County ranks #46 out of 72 counties in Wisconsin by median household income (1 = highest). With a median household income of $67,032 and per capita income of $36,172, it falls in the middle third of counties statewide.

Income Comparison Calculator

See how your household income compares in Shawano County

$
1.00x

Your income is above the Shawano County median

County median: $67,032 per year

vs. County Median

+0%

vs. State Average

-7%

vs. National Median

-10%

vs. Shawano County MedianAbout equal
vs. Wisconsin Average▼ 7% below
vs. National Median▼ 10% below

Income Adequacy

Monthly income covers median rent7.2x

Your monthly income ($5,586) vs. median rent ($777/mo). A ratio of 3.3x or higher means rent is under 30% of income.

Sponsored

Grow Your Wealth

See how your income stacks up in Shawano County, Wisconsin? Start investing smarter with a robo-advisor that builds a diversified portfolio for you.

WealthfrontBetterment
Start Investing

Counties with Similar Income Levels

Redwood County
Minnesota
$67,024
+0%
Cassia County
Idaho
$67,042
+0%
Lenawee County
Michigan
$67,013
+0%
Cavalier County
North Dakota
$67,064
+0%
Humboldt County
Iowa
$66,994
+0%
LaSalle Parish
Louisiana
$67,077
+0%
Sponsored

Compare Financial Products in Wisconsin

Compare savings accounts, CDs, and money market rates from top banks to make the most of your earnings.

Compare Rates
By Logan Johnson, Founder & Data EditorUpdated Reviewed by Logan Johnson, Founder & Data Editor

Data: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.

Explore more data for this county

Property TaxCost of LivingCrime RateHealthSchoolsRiskWaterWeatherCounty Score