Portage County, Wisconsin
Income Data
U.S. Census Bureau ACSAt a Glance
Economic Indicators
How Portage County Compares
Detailed Income Statistics
Income Advisory: Portage County
Income Verdict
Portage County has a median household income of $73,284 and per capita income of $39,476 — a gap of $33,808, suggesting a typical mix of dual-income and single-earner households.
Housing Affordability
With median gross rent at $903/month and a median household income of $73,284, rent consumes approximately 14.8% of monthly income — well within affordable thresholds.
Economic Context
A median household income of $73,284 suggests moderate-to-strong purchasing power, generally sufficient to cover essentials with room for discretionary spending in most markets. Per capita income of $39,476 is in line with national norms for individual earners.
Neighbor Context
Portage County earns approximately 2.2% above the Wisconsin state median household income of $71,715, positioning it favorably within the state.
Data Story
About Household Income in Portage County, Wisconsin
Portage nearly matches nation
Portage County's median household income is $73,284, just 1.9% below the national median of $74,755. The county holds its own against typical American earnings, reflecting stable economic conditions.
Upper-middle tier in state
Portage County earns $73,284 annually, outpacing Wisconsin's state median of $71,715 by $1,569. This consistent advantage places Portage firmly in the state's upper-middle income cohort across its 72 counties.
Ahead of rural counterparts
Portage's $73,284 median exceeds Price County ($58,720) by 24.8% and Rusk County ($58,322) by 25.7%. Among its regional peers, Portage maintains a competitive income edge in central Wisconsin.
Strong rental affordability
Portage County's rent-to-income ratio of 14.8% is among the most affordable in the state, well below the 28-30% sustainability benchmark. A median home value of $230,400 keeps homeownership within reach for households at the county median.
Your income supports growth
With per capita income of $39,476, Portage households have genuine capacity for wealth-building. A 14.8% rent-to-income ratio leaves room to invest—prioritize emergency funds, then explore diversified portfolio growth.
Frequently Asked Questions
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Income Comparison Calculator
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Income Adequacy
Your monthly income ($6,107) vs. median rent ($903/mo). A ratio of 3.3x or higher means rent is under 30% of income.
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Compare RatesData: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.