Portage County, Wisconsin

Income Data

+2% vs. Wisconsin average
$73,284
Median Household Income
$39,476
Per Capita Income

At a Glance

Median Household Income
$73,284
+2% vs. state avg
Per Capita Income
$39,476
+0% vs. national
Income-to-Housing Ratio
31.8%
income as % of home value
Rank in Wisconsin
#26 / 72
by median household income

How Portage County Compares

Portage County$73,284
Wisconsin Average$71,715
National Median$74,755

Detailed Income Statistics

$73,284
Median Household Income
$39,476
Per Capita Income
$230,400
Median Home Value
31.8%
Income-to-Housing Ratio

Data Story

About Household Income in Portage County, Wisconsin

Portage nearly matches nation

Portage County's median household income is $73,284, just 1.9% below the national median of $74,755. The county holds its own against typical American earnings, reflecting stable economic conditions.

Upper-middle tier in state

Portage County earns $73,284 annually, outpacing Wisconsin's state median of $71,715 by $1,569. This consistent advantage places Portage firmly in the state's upper-middle income cohort across its 72 counties.

Ahead of rural counterparts

Portage's $73,284 median exceeds Price County ($58,720) by 24.8% and Rusk County ($58,322) by 25.7%. Among its regional peers, Portage maintains a competitive income edge in central Wisconsin.

Strong rental affordability

Portage County's rent-to-income ratio of 14.8% is among the most affordable in the state, well below the 28-30% sustainability benchmark. A median home value of $230,400 keeps homeownership within reach for households at the county median.

Your income supports growth

With per capita income of $39,476, Portage households have genuine capacity for wealth-building. A 14.8% rent-to-income ratio leaves room to invest—prioritize emergency funds, then explore diversified portfolio growth.

Frequently Asked Questions

What is the median household income in Portage County, Wisconsin?
The median household income in Portage County, Wisconsin is $73,284, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. This represents the midpoint of all household incomes in the county.
How much do people earn in Portage County?
The per capita income in Portage County is $39,476, which represents the average income per person across the entire county population. The median household income — which accounts for all earners in a household — is $73,284.
How does Portage County compare to the Wisconsin average?
Portage County's median household income of $73,284 is higher than the Wisconsin state average of $71,715. The per capita income is $39,476, compared to the state average of $38,794.
What is the per capita income in Portage County, Wisconsin?
The per capita income in Portage County, Wisconsin is $39,476, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. Per capita income is calculated by dividing total personal income by total population, providing an average income figure per resident.
Why is Portage County income higher than the Wisconsin average?
Portage County's median household income of $73,284 is higher than the Wisconsin average of $71,715. This difference of $1,569 can be attributed to factors such as local industry mix, proximity to major employment centers, educational attainment levels, and cost of living. Counties with higher incomes often have a greater concentration of professional and technical occupations.
How does Portage County rank for income in Wisconsin?
Portage County ranks #26 out of 72 counties in Wisconsin by median household income (1 = highest). With a median household income of $73,284 and per capita income of $39,476, it falls in the middle third of counties statewide.

Income Comparison Calculator

See how your household income compares in Portage County

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Your income is above the Portage County median

County median: $73,284 per year

vs. County Median

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vs. State Average

+2%

vs. National Median

-2%

vs. Portage County MedianAbout equal
vs. Wisconsin Average2% above
vs. National Median2% below

Income Adequacy

Monthly income covers median rent6.8x

Your monthly income ($6,107) vs. median rent ($903/mo). A ratio of 3.3x or higher means rent is under 30% of income.

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Data: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.