IncomeBy County

Marathon County, Wisconsin

Income Data

U.S. Census Bureau ACS
+6% vs. Wisconsin average
$76,185
Median Household Income
$39,970
Per Capita Income

At a Glance

Median Household Income
$76,185
+6% vs. state avg
Per Capita Income
$39,970
+1% vs. national
Income-to-Housing Ratio
37.1%
income as % of home value
Rank in Wisconsin
#19 / 72
by median household income

Economic Indicators

Unemployment Rate
N/A
Labor Force Participation
N/A

How Marathon County Compares

Marathon County$76,185
Wisconsin Average$71,715
National Median$74,755

Detailed Income Statistics

$76,185
Median Household Income
$39,970
Per Capita Income
$205,500
Median Home Value
37.1%
Income-to-Housing Ratio

Income Advisory: Marathon County

Income Verdict

Marathon County has a median household income of $76,185 and per capita income of $39,970 — a gap of $36,215, suggesting a typical mix of dual-income and single-earner households.

Housing Affordability

With median gross rent at $950/month and a median household income of $76,185, rent consumes approximately 15.0% of monthly income — well within affordable thresholds.

Economic Context

A median household income of $76,185 suggests moderate-to-strong purchasing power, generally sufficient to cover essentials with room for discretionary spending in most markets. Per capita income of $39,970 is in line with national norms for individual earners.

Neighbor Context

Marathon County earns approximately 6.2% above the Wisconsin state median household income of $71,715, positioning it favorably within the state.

Data Story

About Household Income in Marathon County, Wisconsin

Marathon exceeds national income benchmark

Marathon County's median household income of $76,185 surpasses the national median of $74,755 by 1.9%, positioning it among the stronger-earning counties in Wisconsin. The county's per-capita income of $39,970 is one of the highest in the region, reflecting robust employment diversity.

Wisconsin's top-earning regional county

At $76,185, Marathon ranks as one of Wisconsin's highest-earning counties, substantially above the state median of $71,715 by $4,470. The county's paper mills, healthcare systems, and diversified manufacturing support higher wages than most Wisconsin peers.

Clear income leader in the region

Marathon's $76,185 median significantly outpaces all neighboring counties—Lafayette ($72,091), Lincoln ($67,726), and Marinette ($63,401)—by $4,000 to $13,000. The gap reflects Marathon's larger economic base and presence of major employers like Wausau Paper and Aspirus Health System.

Higher incomes offset rising housing costs

Marathon's 15.0% rent-to-income ratio sits just at the affordability threshold, reflecting the county's higher incomes supporting higher home values. The median home value of $205,500 is the highest in the region but remains manageable given Marathon's superior earnings.

Maximize wealth in Wisconsin's top county

Marathon's $76,185 median income positions households above national average, creating strong capacity for aggressive retirement and investment strategies. Work with a financial planner to optimize tax efficiency, consider diversified investment portfolios, and explore advanced wealth-building strategies like real estate or business ownership.

Frequently Asked Questions

What is the median household income in Marathon County, Wisconsin?
The median household income in Marathon County, Wisconsin is $76,185, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. This represents the midpoint of all household incomes in the county.
How much do people earn in Marathon County?
The per capita income in Marathon County is $39,970, which represents the average income per person across the entire county population. The median household income — which accounts for all earners in a household — is $76,185.
How does Marathon County compare to the Wisconsin average?
Marathon County's median household income of $76,185 is higher than the Wisconsin state average of $71,715. The per capita income is $39,970, compared to the state average of $38,794.
What is the per capita income in Marathon County, Wisconsin?
The per capita income in Marathon County, Wisconsin is $39,970, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. Per capita income is calculated by dividing total personal income by total population, providing an average income figure per resident.
Why is Marathon County income higher than the Wisconsin average?
Marathon County's median household income of $76,185 is higher than the Wisconsin average of $71,715. This difference of $4,470 can be attributed to factors such as local industry mix, proximity to major employment centers, educational attainment levels, and cost of living. Counties with higher incomes often have a greater concentration of professional and technical occupations.
How does Marathon County rank for income in Wisconsin?
Marathon County ranks #19 out of 72 counties in Wisconsin by median household income (1 = highest). With a median household income of $76,185 and per capita income of $39,970, it falls in the top third of counties statewide.

Income Comparison Calculator

See how your household income compares in Marathon County

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Your income is above the Marathon County median

County median: $76,185 per year

vs. County Median

+0%

vs. State Average

+6%

vs. National Median

+2%

vs. Marathon County MedianAbout equal
vs. Wisconsin Average▲ 6% above
vs. National Median▲ 2% above

Income Adequacy

Monthly income covers median rent6.7x

Your monthly income ($6,349) vs. median rent ($950/mo). A ratio of 3.3x or higher means rent is under 30% of income.

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Counties with Similar Income Levels

Putnam County
Indiana
$76,182
+0%
Delaware County
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$76,205
+0%
Polk County
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$76,208
+0%
Lapeer County
Michigan
$76,228
+0%
Waller County
Texas
$76,135
+0%
Valley County
Idaho
$76,125
+0%
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By Logan Johnson, Founder & Data EditorUpdated Reviewed by Logan Johnson, Founder & Data Editor

Data: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.

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