Douglas County, Wisconsin

Income Data

+1% vs. Wisconsin average
$72,579
Median Household Income
$38,308
Per Capita Income

At a Glance

Median Household Income
$72,579
+1% vs. state avg
Per Capita Income
$38,308
-3% vs. national
Income-to-Housing Ratio
38.1%
income as % of home value
Rank in Wisconsin
#29 / 72
by median household income

How Douglas County Compares

Douglas County$72,579
Wisconsin Average$71,715
National Median$74,755

Detailed Income Statistics

$72,579
Median Household Income
$38,308
Per Capita Income
$190,400
Median Home Value
38.1%
Income-to-Housing Ratio

Data Story

About Household Income in Douglas County, Wisconsin

Douglas Near National Income Average

Douglas County's median household income of $72,579 sits $2,176 below the national median of $74,755, placing the county just barely below typical American earnings. This near-alignment reflects Douglas's position as a stable, middle-income Great Lakes community.

Slightly Above Wisconsin Standard

At $72,579, Douglas County households earn $864 more than Wisconsin's state average of $71,715, placing the county fractionally above the state median. The modest surplus reflects Superior's port economy and regional employment diversity.

Douglas Ranks Mid-Pack Regionally

Douglas's $72,579 median outpaces Door County ($71,785) while trailing Dodge County ($73,992) and Chippewa County ($74,009). Among northern Wisconsin counties, Douglas represents a stable, middle-income profile characteristic of the region.

Rents Stay Manageable

Douglas County's rent-to-income ratio of 14.9% is favorable, allowing households to retain 85% of earnings after rent payments. The median home value of $190,400 aligns well with median household income, supporting homeownership affordability.

Douglas County Wealth-Building Essentials

Douglas County households earning $72,579 enjoy favorable housing affordability to accelerate wealth building and investment. Prioritize establishing homeownership, maximize retirement contributions through employer plans, and explore Superior's economic diversification for career advancement opportunities.

Frequently Asked Questions

What is the median household income in Douglas County, Wisconsin?
The median household income in Douglas County, Wisconsin is $72,579, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. This represents the midpoint of all household incomes in the county.
How much do people earn in Douglas County?
The per capita income in Douglas County is $38,308, which represents the average income per person across the entire county population. The median household income — which accounts for all earners in a household — is $72,579.
How does Douglas County compare to the Wisconsin average?
Douglas County's median household income of $72,579 is higher than the Wisconsin state average of $71,715. The per capita income is $38,308, compared to the state average of $38,794.
What is the per capita income in Douglas County, Wisconsin?
The per capita income in Douglas County, Wisconsin is $38,308, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. Per capita income is calculated by dividing total personal income by total population, providing an average income figure per resident.
Why is Douglas County income higher than the Wisconsin average?
Douglas County's median household income of $72,579 is higher than the Wisconsin average of $71,715. This difference of $864 can be attributed to factors such as local industry mix, proximity to major employment centers, educational attainment levels, and cost of living. Counties with higher incomes often have a greater concentration of professional and technical occupations.
How does Douglas County rank for income in Wisconsin?
Douglas County ranks #29 out of 72 counties in Wisconsin by median household income (1 = highest). With a median household income of $72,579 and per capita income of $38,308, it falls in the middle third of counties statewide.

Income Comparison Calculator

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County median: $72,579 per year

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vs. State Average

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vs. National Median

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vs. National Median3% below

Income Adequacy

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Your monthly income ($6,048) vs. median rent ($903/mo). A ratio of 3.3x or higher means rent is under 30% of income.

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Data: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.