Brown County, Wisconsin

Income Data

+8% vs. Wisconsin average
$77,490
Median Household Income
$40,907
Per Capita Income

At a Glance

Median Household Income
$77,490
+8% vs. state avg
Per Capita Income
$40,907
+4% vs. national
Income-to-Housing Ratio
31.5%
income as % of home value
Rank in Wisconsin
#16 / 72
by median household income

How Brown County Compares

Brown County$77,490
Wisconsin Average$71,715
National Median$74,755

Detailed Income Statistics

$77,490
Median Household Income
$40,907
Per Capita Income
$245,900
Median Home Value
31.5%
Income-to-Housing Ratio

Data Story

About Household Income in Brown County, Wisconsin

Brown County income exceeds U.S. standard

Brown County's median household income of $77,490 surpasses the national median of $74,755 by $2,735, making it one of Wisconsin's stronger-earning counties. This above-average standing reflects Green Bay's diversified manufacturing, healthcare, and professional services economy.

Brown ranks among Wisconsin's income leaders

At $77,490, Brown County outearns Wisconsin's median of $71,715 by $5,775, placing it decisively in the state's upper income tier. Among Wisconsin's 72 counties, Brown's performance ranks it in the top quartile—driven primarily by Green Bay's strong employment base.

Brown significantly outearns regional peers

Brown County's $77,490 income far exceeds every county in this comparison set, surpassing Calumet ($87,700) only remains unsurpassed. Even strong performers like Bayfield ($69,609) and Buffalo ($68,722) fall $8,000–$9,000 behind Brown's median household income.

Brown balances strong income with affordability

Brown's rent-to-income ratio of 15.1% sits at the affordability comfort zone, meaning housing costs remain manageable despite higher incomes. The median home value of $245,900 represents just 3.2 years of median household income, offering solid equity-building potential.

Brown County households can maximize wealth

With above-average income of $77,490 and favorable housing ratios, Brown County residents can aggressively pursue wealth building through maxed 401(k) contributions, taxable investment accounts, and home equity acceleration. Capturing just 15% of household income for investments could generate substantial multi-generational wealth.

Frequently Asked Questions

What is the median household income in Brown County, Wisconsin?
The median household income in Brown County, Wisconsin is $77,490, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. This represents the midpoint of all household incomes in the county.
How much do people earn in Brown County?
The per capita income in Brown County is $40,907, which represents the average income per person across the entire county population. The median household income — which accounts for all earners in a household — is $77,490.
How does Brown County compare to the Wisconsin average?
Brown County's median household income of $77,490 is higher than the Wisconsin state average of $71,715. The per capita income is $40,907, compared to the state average of $38,794.
What is the per capita income in Brown County, Wisconsin?
The per capita income in Brown County, Wisconsin is $40,907, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. Per capita income is calculated by dividing total personal income by total population, providing an average income figure per resident.
Why is Brown County income higher than the Wisconsin average?
Brown County's median household income of $77,490 is higher than the Wisconsin average of $71,715. This difference of $5,775 can be attributed to factors such as local industry mix, proximity to major employment centers, educational attainment levels, and cost of living. Counties with higher incomes often have a greater concentration of professional and technical occupations.
How does Brown County rank for income in Wisconsin?
Brown County ranks #16 out of 72 counties in Wisconsin by median household income (1 = highest). With a median household income of $77,490 and per capita income of $40,907, it falls in the top third of counties statewide.

Income Comparison Calculator

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County median: $77,490 per year

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vs. State Average

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vs. National Median

+4%

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vs. Wisconsin Average8% above
vs. National Median4% above

Income Adequacy

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Your monthly income ($6,458) vs. median rent ($973/mo). A ratio of 3.3x or higher means rent is under 30% of income.

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Data: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.