Potter County, South Dakota
Income Data
At a Glance
How Potter County Compares
Detailed Income Statistics
Data Story
About Household Income in Potter County, South Dakota
Potter approaches national income parity
Potter County's median household income of $71,726 approaches the national median of $74,755, falling short by just $3,029. The county demonstrates solid economic positioning despite its small, rural character.
Upper-middle rank in state
Potter County ranks fourth among South Dakota counties with a median household income of $71,726, exceeding the state average of $66,926 by 7.2%. The county benefits from a stable mix of agriculture, ranching, and small business.
Strong position among peers
Potter's $71,726 income outpaces Roberts County ($63,691) and Sanborn County ($69,870), falling just short of Moody County ($77,500) and Pennington County ($70,768). The county demonstrates economic resilience in a rural setting.
Excellent housing affordability
A rent-to-income ratio of 14.5% keeps housing costs well under control, consuming less than one-sixth of median income. At a median home value of $121,300, Potter offers exceptional value for homebuyers seeking stability.
Build on affordable foundations
Potter County residents enjoy above-average income and low housing costs—a powerful combination for wealth building. Lock in your housing advantage through homeownership, then redirect the savings into retirement accounts and long-term investments for sustainable financial growth.
Frequently Asked Questions
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Income Comparison Calculator
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County median: $71,726 per year
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vs. State Average
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vs. National Median
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Compare RatesData: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.