Potter County, South Dakota

Income Data

+7% vs. South Dakota average
$71,726
Median Household Income
$37,661
Per Capita Income

At a Glance

Median Household Income
$71,726
+7% vs. state avg
Per Capita Income
$37,661
-5% vs. national
Income-to-Housing Ratio
59.1%
income as % of home value
Rank in South Dakota
#29 / 66
by median household income

How Potter County Compares

Potter County$71,726
South Dakota Average$66,926
National Median$74,755

Detailed Income Statistics

$71,726
Median Household Income
$37,661
Per Capita Income
$121,300
Median Home Value
59.1%
Income-to-Housing Ratio

Data Story

About Household Income in Potter County, South Dakota

Potter approaches national income parity

Potter County's median household income of $71,726 approaches the national median of $74,755, falling short by just $3,029. The county demonstrates solid economic positioning despite its small, rural character.

Upper-middle rank in state

Potter County ranks fourth among South Dakota counties with a median household income of $71,726, exceeding the state average of $66,926 by 7.2%. The county benefits from a stable mix of agriculture, ranching, and small business.

Strong position among peers

Potter's $71,726 income outpaces Roberts County ($63,691) and Sanborn County ($69,870), falling just short of Moody County ($77,500) and Pennington County ($70,768). The county demonstrates economic resilience in a rural setting.

Excellent housing affordability

A rent-to-income ratio of 14.5% keeps housing costs well under control, consuming less than one-sixth of median income. At a median home value of $121,300, Potter offers exceptional value for homebuyers seeking stability.

Build on affordable foundations

Potter County residents enjoy above-average income and low housing costs—a powerful combination for wealth building. Lock in your housing advantage through homeownership, then redirect the savings into retirement accounts and long-term investments for sustainable financial growth.

Frequently Asked Questions

What is the median household income in Potter County, South Dakota?
The median household income in Potter County, South Dakota is $71,726, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. This represents the midpoint of all household incomes in the county.
How much do people earn in Potter County?
The per capita income in Potter County is $37,661, which represents the average income per person across the entire county population. The median household income — which accounts for all earners in a household — is $71,726.
How does Potter County compare to the South Dakota average?
Potter County's median household income of $71,726 is higher than the South Dakota state average of $66,926. The per capita income is $37,661, compared to the state average of $35,667.
What is the per capita income in Potter County, South Dakota?
The per capita income in Potter County, South Dakota is $37,661, according to U.S. Census Bureau American Community Survey 2019-2023 5-Year Estimates. Per capita income is calculated by dividing total personal income by total population, providing an average income figure per resident.
Why is Potter County income higher than the South Dakota average?
Potter County's median household income of $71,726 is higher than the South Dakota average of $66,926. This difference of $4,800 can be attributed to factors such as local industry mix, proximity to major employment centers, educational attainment levels, and cost of living. Counties with higher incomes often have a greater concentration of professional and technical occupations.
How does Potter County rank for income in South Dakota?
Potter County ranks #29 out of 66 counties in South Dakota by median household income (1 = highest). With a median household income of $71,726 and per capita income of $37,661, it falls in the middle third of counties statewide.

Income Comparison Calculator

See how your household income compares in Potter County

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Your income is above the Potter County median

County median: $71,726 per year

vs. County Median

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vs. State Average

+7%

vs. National Median

-4%

vs. Potter County MedianAbout equal
vs. South Dakota Average7% above
vs. National Median4% below

Income Adequacy

Monthly income covers median rent6.9x

Your monthly income ($5,977) vs. median rent ($869/mo). A ratio of 3.3x or higher means rent is under 30% of income.

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Data: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.