Horry County, South Carolina
Income Data
At a Glance
How Horry County Compares
Detailed Income Statistics
Data Story
About Household Income in Horry County, South Carolina
Horry County meets near-national income levels
Horry County's median household income of $64,623 sits 13% below the national median of $74,755, placing it solidly above many rural U.S. counties despite trailing national benchmarks. The county's per capita income of $36,572 slightly outpaces the national average, indicating a relatively balanced earning distribution across households.
Horry ranks above South Carolina average
At $64,623, Horry County's median household income exceeds South Carolina's state average of $57,006 by 13%, positioning it among the state's stronger-earning counties. The county's per capita income of $36,572 also exceeds the state average of $32,382 by 13%, reflecting steady employment and wage growth.
Horry leads Lowcountry peer counties
Horry's $64,623 median income outearns Jasper County ($63,503) and Kershaw County ($64,343), though it trails the top performers Lancaster County ($74,751) and Lexington County ($75,014). As the coastal economic hub, Horry's tourism-driven economy supports middle-class earnings for the broader region.
Housing affordability tests Horry wallets
A rent-to-income ratio of 21.9% indicates Horry renters spend roughly a fifth of earnings on rent, staying within the comfort zone but approaching stress levels. With median home values at $260,500—more than double the state average—homeownership requires substantial down payments, though strong rental affordability helps working families establish roots.
Invest your Horry County earnings wisely
Horry residents earning $64,623 median incomes can accelerate wealth-building by maximizing retirement contributions and exploring real estate investment opportunities in the competitive coastal market. Tourism-sector workers should prioritize employer 401(k) matches and consider diversified investments to weather seasonal employment fluctuations common in hospitality-dependent economies.
Frequently Asked Questions
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Compare RatesData: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.