Story County, Iowa
Income Data
At a Glance
How Story County Compares
Detailed Income Statistics
Data Story
About Household Income in Story County, Iowa
Story County income meets national average
Story County's median household income of $69,006 falls about 7.6% below the national median of $74,755. However, Story's presence as a college town with Iowa State University boosts overall earnings compared to purely rural counties.
Slightly below Iowa average
Story County's $69,006 median household income sits about $820 below Iowa's state average of $69,830. This near-parity reflects the county's mixed economy of university employment, manufacturing, and agriculture.
Mid-tier earnings in regional context
Story County's $69,006 income exceeds Taylor ($67,279), Tama ($67,955), Shelby ($67,690), and Union ($56,813) but trails Sac ($70,991), Scott ($76,363), and Sioux ($84,736). Story's presence as a college hub differentiates it from purely agricultural neighbors.
Higher homes, higher housing costs
Story County's rent-to-income ratio of 17.7% is the highest among these eight counties, driven by median home values of $243,600—reflecting Iowa State's presence and demand. Strong income growth is necessary to maintain housing affordability here.
Education investment pays long-term dividends
Story County's university presence creates unique pathways to higher earnings through education and advanced degrees. Residents should prioritize workforce development and skills training while building emergency savings to offset higher housing costs.
Frequently Asked Questions
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Compare RatesData: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.