Maui County, Hawaii
Income Data
At a Glance
How Maui County Compares
Detailed Income Statistics
Data Story
About Household Income in Maui County, Hawaii
Maui County earns well above U.S. average
Maui County's median household income of $95,076 runs 27% above the national median of $74,755, placing it among America's wealthier counties. This income advantage reflects Maui's robust tourism economy, resort development, and broader prosperity across the island economy.
Third-highest income in Hawaii
Maui County ranks third among Hawaii's five counties at $95,076, just 4% below the state average of $91,283 and trailing only Honolulu County ($104,264). The county edges ahead of Kauai County ($93,612), reflecting its larger population and diversified economic base.
Island prosperity rivals Kauai and beats Big Island
Maui County's $95,076 income virtually matches Kauai County's $95,076, while substantially outpacing Hawaii County by $17,861. The tight income parity between Maui and Kauai reflects similar tourism-dependent economies, though Maui's larger population and resort concentration drive comparable earning power.
Strong income pressured by steep housing costs
Maui County's median home value of $858,600 combined with a 23.5% rent-to-income ratio means housing remains a major expense despite healthy incomes. Residents earning $95,076 dedicate over $22,000 annually to rent or mortgages, comparable to affordability pressures faced across Hawaii's outer islands.
Invest beyond Maui's housing market
Maui County households earning $95,076 should diversify wealth-building beyond island real estate, which may be priced beyond fundamentals. Work with a financial advisor to build retirement accounts, equity portfolios, and other assets that can grow while you manage housing costs and enjoy Maui's lifestyle.
Frequently Asked Questions
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Income Comparison Calculator
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Compare RatesData: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2019-2023) — Informational only. Not financial or legal advice.